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Monday, April 26, 2010
One of our best loved beat makers here on Beatnik, we are excited to shout about the release of a new project from Ghost – The Exit Strategy.
Having come together in 2002, Ghost, Kashmere and Verb T have amassed an impressive back catalogue of quality releases worldwide.
Ghost’s past two albums Seldom Seen Often Heard and Freedom of Thought along with his remix projects have always featured heavily appearances from Kashmere, Verb T along with other UK Hip Hop legends like Asaviour. An though Ghost’s bravery to venture new sounds, dabbling in Electronic, Trip Hop and Grime, he has always produced exciting unconventional Hip Hop that serves as the best platform for Kashmere and Verb T’s characteristic rhyming styles.
Now after a 2 week binge ‘on LSD and Lemsip Max strength’ Invisible Inc was conceived and the first love child The Exist Strategy is open to the world.
Ghost comments on the release:
‘This project is based on a true story, the names have been changed to protect the innocent, and we couldn’t remember them all.’
‘Taking an electronic perspective on Hip Hop without losing our integrity or aiming for a ‘commercial’ ‘dumbed down’ body of work was the goal. We put our heart and soul into every track, you’ll hear that as you listen. Influences ranging from Dubstep, Grime, Wonky, Hip Hop, Electro all helped shape the album. We hope you enjoy, this album is dedicated to the fans, this is Hip Hop in 2010, and this is Invisible Inc.’
It’s an intriguing project that keeps Hip Hop at its core, but brings a contemporary electronic sound to the proceedings – for the most part it works without sounding basic or cumbersome.
And although this isn’t the greatest offering Ghost has built and doesn’t touch his previous albums, it does signal some interesting ideas swirling in this highly talented producers head.
Stand out tracks include opener ‘Keys of Life‘ rhythmic clap clap and chilled ‘Paradise‘ with Asaviour (see below), and gritty dark ‘Built to Last‘.